The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles
The researcher of the present study formulated a model with intrinsic and extrinsic cues along with service cues to examine the purchase intention of Malaysian consumers of Chinese automobiles. For the selection of automobiles, consumers make decisions on the bases of their preferences and personal...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8683/1/Deposit%20Permission_s93504.pdf https://etd.uum.edu.my/8683/2/s93504_01.pdf https://etd.uum.edu.my/8683/3/s93504_references.docx https://etd.uum.edu.my/8683/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English English |