Factors that affect the purchase decision of proton car in Pulau Pinang
The objective of this research is to examine the factors that affect the purchase decision of PROTON car in Pulau Pinang. This research uses mall intercept method to collected data from respondents. The population of respondents in Pulau Pinang is around 1.767 million. Thus, the sample size in this...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8693/1/s821875_01.pdf https://etd.uum.edu.my/8693/2/s821875_02.pdf https://etd.uum.edu.my/8693/3/s821875_references.docx https://etd.uum.edu.my/8693/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English English |