The factors influencing purchase intention of cosmetic products among female consumers in Petaling Jaya
The increasing of the globalization causes the more intense of the competition among cosmetic industry players. In addition, technology advancement such as internet and television change the consumer’s lifestyle and preferences. These situations require the business practitioners to formulize the r...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8830/1/s820809_01.pdf https://etd.uum.edu.my/8830/2/s820809_02.pdf https://etd.uum.edu.my/8830/3/s820809_references.docx https://etd.uum.edu.my/8830/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English English |