The relationship between corporate name, typography, colour, and and graphic design towards corporate image: a comparative study on two telecommunication companies in Malaysia
A corporate image is a strategic tool used to create positive feelings of organisation value, strength and quality in the minds of consumers through the corporate visual identity elements such as corporate name, typography, colour, and graphic design. However, previous studies have argued that there...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9184/1/s816462_01.pdf https://etd.uum.edu.my/9184/2/s816462_02.pdf https://etd.uum.edu.my/9184/3/s816462_references.docx https://etd.uum.edu.my/9184/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English English |