The effect of perceived quality, perceived value, trust and marketing on purchase intention of organic products in Malaysia
The organic products industry is facing several challenges in Malaysia although the demand for such product in this country is growing. One of the challenges is that the supply of local organic product is not keeping up with the increased demand. The Jack of organic products in the market is one of...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9203/1/s94229_01.pdf https://etd.uum.edu.my/9203/2/s94229_02.pdf https://etd.uum.edu.my/9203/3/s94229_references.docx https://etd.uum.edu.my/9203/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English English |