Entrepreneurial marketing practices and challenges: development of a pedagogy model
Small and medium enterprise and entrepreneurship development are highly pivotal to economic growth. Small and medium enterprise is one of the largest economic sectors globally, whereas, marketing is one of the greatest challenges faced by small and medium enterprise entrepreneurs. The research in sm...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9278/1/s902614_01.pdf https://etd.uum.edu.my/9278/2/s902614_02.pdf https://etd.uum.edu.my/9278/3/s902614_references.docx https://etd.uum.edu.my/9278/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English English |