Customer retention in Malaysia banks: the effect of relationship marketing, service quality, price, and mediation of satisfaction
A customer retention strategy is a must for any bank that wishes to remain in this competitive banking. As mentioned in past research, retaining customers is worth more than attracting new ones. The purpose of retaining customers is to maintain a customer base for repeat purchases and revenue-genera...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9875/1/depositpermission_s95151.pdf https://etd.uum.edu.my/9875/2/s95151_01.pdf https://etd.uum.edu.my/9875/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |