Equilibrium of knowledge vs. money functions explaining intentions to sustainable food consumption
Develop strategies to change customer behavior on food consumption, requires an understanding of consumer behavior and other influential factors.Therefore, in this study with advantage of the theory of planned behavior (Ajzen, 1988) investigate some on consuming purchasing and consuming intention. T...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Centre of Promoting Research Excellence
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/10095/1/IJ.pdf http://repo.uum.edu.my/10095/ http://cprenet.com/uploads/archive/IJBBS_12-1149.pdf |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |