Betul! Betul! Betul!: Satu manifestasi jati diri Melayu (Betul! Betul! Betul!: A manifestation of Malay identity)

• Main Authors: Ibrahim, Norhafidah, Ghazali, Norzaliza, Md Yusoff, Melor Fauzita
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Subjects: L Education (General)
• Online Access: http://repo.uum.edu.my/10446/1/Nh1.pdf; http://repo.uum.edu.my/10446/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000798391
• Institution: Universiti Utara Malaysia

This study aims to identify the elements of Malay identity in Upin Ipin cartoon animated film Geng: Penggembaraan Bermula.The study on the animated film cartoon produced in 2009 focuses on the elements of Malay identity based on Islam, Malay language and Malay culture.Cartoons as any other mass communication agents belong to the group of culturally effective communicators.Creation of animated cartoons is con sidered as something unique and has its own value as the message is able to be taken as an example, a comparison and a lesson to the community.In Malaysia, among the popular Malay animated cartoons which have become favourites of the community are Upin and Ipin, Bola Kampung, BoboBoi and at one time Usop Sontorian and Kluang Man.Results of research carried out on this animated film showed that Malay identity is something that is valuable and should be preserved and strengthened.This can be achieved when the core of the Malay identity i.e. the religion of Islam, Malay language and Malay culture are preserved.Awareness of how precious the Malay identity is should be planted in the soul of the younger generation who live in the rapid globalization. Hence, this animated film has become a platform that can generate the construction of Malay identity among people, especially children.