The influence of fairness on channel member relationship satisfaction: A case of Malaysian car dealers

• Main Authors: Mohd Nor, Nor Azila, Perumal, Selvan, Hussin, Zolkafli
• Format: Article
• Language: English
• Published: Society for Alliance, Fidelity & Advancement 2011
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/10499/1/N1.pdf; http://repo.uum.edu.my/10499/; http://www.safaworld.org/ijbms/v4n1.htm
• Institution: Universiti Utara Malaysia

Undeniably, buyer-supplier relationship has become an important issue in today’s business -to-business environment.In business-to-business, dealers or marketing channels are increasingly emphasising relationships they have with their suppliers.Consistent with the increasing interest in buyer-suppl...