The willingness to boycott among Malaysian Muslims
The phenomenon of consumer boycotts has been in existence in the marketplace menacing businesses and organizations since more than a century ago (Smith & Li, 2010).Yet, the rightful and deserved attention in understanding consumer boycotts were acknowledged by academicians and researchers only w...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/10686/1/As.pdf http://repo.uum.edu.my/10686/ http://www.iimassociation.com/3rd-global-islamic-mkt-con-callforpapers.php |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |