Social media for business: Knowledge gathering through focus group session with business owners

• Main Authors: Hassan, Shahizan, Shiratuddin, Norshuhada, Hashim, Nor Laily, Ab Salam, Sobihatun Nur, Sajat, Mohd Samsu
• Format: Conference or Workshop Item
• Language: English
• Published: 2012
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/10871/1/CR265.pdf; http://repo.uum.edu.my/10871/; http://www.kmice.uum.edu.my
• Institution: Universiti Utara Malaysia

Despite its overwhelming popularity and widely recognized in business, studies on the trends and impact of social media in Malaysia, have yet to be widely recorded and published. As such, this study attempts to ascertain the usage of social media (SM) in business environment.Specifically, it aims t...