Principles and guidelines for developing implementation methodology of Customer Relationship Management (CRM) systems

• Main Authors: Rababah, Khalid, Mohd, Haslina, Ibrahim, Huda
• Format: Conference or Workshop Item
• Language: English
• Published: 2012
• Subjects: HD28 Management. Industrial Management; T Technology (General)
• Online Access: http://repo.uum.edu.my/10925/1/CR212.pdf; http://repo.uum.edu.my/10925/; http://www.kmice.uum.edu.my
• Institution: Universiti Utara Malaysia

The implementation of CRM systems has become very necessary for organizations in order to effectively manage their relationships with the customers.Unfortunately, it has faced various failures in different industries. Besides, the existence of implementation methodologies or frameworks that guide...