Incorporating innovations in online product descriptions to reduce product uncertainty in agribazaar portal

• Main Authors: Abd Ghani, Nor Farzana, Mohd Noor, Noor Azila, Yusop, Nor Iadah, Ibrahim, Huda, Kasiran, Mohd Khairudin
• Format: Conference or Workshop Item
• Language: English
• Published: 2012
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/10927/1/CR210.pdf; http://repo.uum.edu.my/10927/; http://www.kmice.uum.edu.my
• Institution: Universiti Utara Malaysia

Previous researches indicate that online product description and other product information signals can mitigate product uncertainty and therefore build trust for buyer to buy product online.This paper discusses factors that contribute to mitigation of product uncertainty, specifically for agricultur...