The influence of market orientation, brand equity on SMEs performances
Performance of SMEs could be increased if they possess resources that are superior to help generate sustainable competitive advantage. Previous research does not provide a comprehensive explanation for SME performance through brand equity perspectives.This study hence, attempts to fill the gap by i...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/11006/1/CR162.pdf http://repo.uum.edu.my/11006/ http://www.kmice.uum.edu.my |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |