An investigation of key adoption of non-business e-commerce in Malaysia

• Main Authors: Igau, Oswald Aisat, Mohd Kassim, Abdul Wahid, Tahajuddin, Sulaiman, Ndubisi, Nelson Oly, Hassan, Mohamad Ghozali
• Format: Conference or Workshop Item
• Language: English
• Published: 2010
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/11156/1/PG245_249.pdf; http://repo.uum.edu.my/11156/; http://www.kmice.uum.edu.my
• Institution: Universiti Utara Malaysia

Non-business EC is a relatively new research niche in the general e-commerce stream.It denotes the use of e-commerce by non-business institutions such as academic institutions (as in the present study), not-for profit organizations, religious organizations, and government agencies to reduce their ex...