A study on Malaysia consumer perception towards buying an automobile

• Main Authors: Choy, Johnn Yee, Ng, Annie Cheng San, Ch'ng, Huck Khoon
• Format: Conference or Workshop Item
• Language: English
• Published: 2010
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/11163/1/PG290_295.pdf; http://repo.uum.edu.my/11163/; http://www.kmice.uum.edu.my
• Institution: Universiti Utara Malaysia

This study is to conduct the research to examine the relationships of the factors, particularly perceived quality, perceived value and perceived risk that will affect on Malaysia consumer purchase decision towards cars. Survey using convenience sampling was done at Klang Valley to customers’ age between 23 to 65 years old and above. This study showed significant results and the association between the three factors mentioned previously with purchase decision.