Affective engineering: What is it actually?

Current scenarios in product design are stepping from functional towards emotional appeal of users.Emotional aspect is seen crucial in product design to ensure user acceptance and thus the successfulness of the product.The base of affective engineering concerns the approach for consideration of des...

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Bibliographic Details
Main Authors: Aziz, Fakhrul Anuar, Husni, Husniza, Jamaludin, Zulikha
Format: Conference or Workshop Item
Language:English
Published: 2010
Subjects:
Online Access:http://repo.uum.edu.my/11189/1/PG394_398.pdf
http://repo.uum.edu.my/11189/
http://www.kmice.uum.edu.my
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Institution: Universiti Utara Malaysia
Language: English