A fuzzy approach for prioritizing selection criteria

• Main Authors: Yadav, Rinki, Khoo, Vincent KT, Shee, Mooi Yee
• Format: Conference or Workshop Item
• Language: English
• Published: 2010
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/11247/1/PG666_670.pdf; http://repo.uum.edu.my/11247/; http://www.kmice.uum.edu.my
• Institution: Universiti Utara Malaysia

As the jobs market becomes more competitive, more students are trying to seek admission to overseas institutions for higher education. In the design of a personalized recommendation, identifying the appropriate selection criteria and providing a structured way to prioritizing them is crucial. The objective of this paper is to use the Fuzzy Analytic Hierarchy Process to facilitate the recommendation process.In the past, rarely have the survey questions been deliberately phrased to minimize the possible vagueness in the questions.This paper proposes an enhanced way of phrasing the questions such that the respondents would find the questions more easily understandable.It is argued that better understanding of the questions will minimize the ambiguity inherent in the questions, which would then enhance the consistency and reliability of the answers.