Construction of extended adoption Model of CRM systems at the healthcare organizational level in Malaysian private hospitals
Customer Relationship Management (CRM) System is very important to enhance healthcare services, improve cost-effectiveness, and accessibility of the healthcare.Therefore, study of the adoption of the CRM in healthcare at organizational level is necessary to identify factors that influence the CRM ad...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/11261/1/PG726_733.pdf http://repo.uum.edu.my/11261/ http://www.kmice.uum.edu.my |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |