An evaluation of supply chain management for the fish farm industry at Beh Tai Fishery Trading

The fish farm industry consist of a scenario in selling fish to the consumer where by the middleman buys the fish from fish farmers at a much lower price and sell it to the consumers at higher price causing the fish farmers to earn less.The aim of this paper is to understand the flow of supply chain...

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Bibliographic Details
Main Authors: Ooi, Soo Hean, Mohtar, Shahimi
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
Online Access:http://repo.uum.edu.my/11602/1/p106.pdf
http://repo.uum.edu.my/11602/
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Institution: Universiti Utara Malaysia
Language: English
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Summary:The fish farm industry consist of a scenario in selling fish to the consumer where by the middleman buys the fish from fish farmers at a much lower price and sell it to the consumers at higher price causing the fish farmers to earn less.The aim of this paper is to understand the flow of supply chain management in fish farm industry.Next, is to identify the key factors of supply chain management in fish farm.The qualitative methods used in this paper are interviews and observation to obtain information from the practitioners in the fish farm industry (Beh Tai Fishery Trading).