Bank customers' reception towards internet banking
The objective of this study is to investigate the factors influencing the reception of bank customer towards internet banking in Malaysia.The literature on internet banking in Malaysia covers widely on the benefits of internet banking.However we find that the usage of internet banking among Malays...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2005
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/11767/1/Khairul.pdf http://repo.uum.edu.my/11767/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
| Summary: | The objective of this study is to investigate the factors influencing the reception of bank customer towards internet banking in Malaysia.The literature on internet banking in
Malaysia covers widely on the benefits of
internet banking.However we find that the usage of internet banking among Malaysian bank customers is still low compared to more develop countries.Our study find that security concern, lack of awareness and reluctant to change or to adopt new technology as the prime reasons for slow reception of internet banking in Malaysia.Bank management could instill greater
confidence by providing adequate education
on security concern.A lesson to be learnt
from the Malaysia experience is that public
education and information dissemination should
be in line with technological innovation and advances in financial sector. |
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