Factors influencing university students' decision to select franchise business as career option
Franchise business helps the countries to develop their economy and create job opportunities which further boost economic growth.In 21st century mostly multinationals using franchise strategy to enter in the international market due to its cost effective advantage.The countries where MNC’s offer the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/11867/1/20.pdf http://repo.uum.edu.my/11867/ http://www.oyagsb.uum.edu.my/index.php/about-ipbj |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |