Corporate marketing referents to green consumer intention: An educated young Malaysian perspective
This study investigates marketing strategy affecting sustainable food consumption among the young educated population of a selected group at an excellent institute of training and information expertise in Malaysia.The investigation was based on pro environmental concerns/health consciousness, cost,...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
College of Law, Government and International Studies, Universiti Utara Malaysia
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/11912/1/7.pdf http://repo.uum.edu.my/11912/ http://www.jgd.uum.edu.my/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |