Sharing knowledge through organization’s blogs: The role of organization, individual and technology

• Main Authors: Othman, Siti Zubaidah, Koh, Boon Siew
• Format: Conference or Workshop Item
• Language: English
• Published: 2012
• Subjects: HD28 Management. Industrial Management; T Technology (General)
• Online Access: http://repo.uum.edu.my/12247/1/2209141211.pdf; http://repo.uum.edu.my/12247/; http://www.internationalconference.com.my
• Institution: Universiti Utara Malaysia

The use of social media as tools of knowledge sharing in organization is on the rise. With emails reaching saturation levels in terms of usage in most organization, many have shift to other form of social media for knowledge creation and sharing. Blogs in particular have been receiving great attention as a useful communication and knowledge sharing tools. Blogs not only enable employees to expand social contacts, they also encourage interactive communications, enable knowledge sharing and help promote collaborative efforts across organizations. This paper reports research investigating factors that influence employees’ intention to share knowledge through organization’s blog. The study was cross sectional where respondents’ perception was measured at one point in time. 118 respondents participated in this study. Three factors namely organizational, individual and technology were tested to understand the intention to share knowledge among employees at a multinational company in Malaysia. The results show that there was an association between all the three factors and intention to share knowledge through blog. Though all the three factors indicate significant positive relationship with intention to share information through blog, individual factor makes the strongest contribution to explain the intention to share knowledge through blog.