The direct effect of predictor variables on destination brand loyalty in Jordan
The literature on destination branding indicates lack of empirical data that evaluate the effectiveness of brand campaigns, particularly in terms of enhancing destination brand loyalty. In particular, very little is known about the relationship between destination brand awareness, destination b...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/12252/1/2209141258.pdf http://repo.uum.edu.my/12252/ http://www.internationalconference.com.my |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |