A lifestyles study on purchasing behavior of Malaysian online consumers
With the development of a rapidly growing online shopping market, this study examines how consumers’ lifestyles influence online purchasing behavior. The purpose of this study is to identify e-lifestyle factors of Malaysian online consumers and to understand the effect of e-lifestyle factors on cont...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/12290/1/2509141201.pdf http://repo.uum.edu.my/12290/ http:// www.internationalconference.com.my |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |