Predictors of travel motivations: The case of domestic tourists to island destinations in northwest of Malaysia

• Main Authors: Kasim, Azilah, Dzakiria, Hisham, Park, Chansoo, Mohd Noor, Nor Azila, Mokhtar, Muhammad Fauzi, Rashid Radha, Jasmine Zea Raziah Radha
• Format: Article
• Language: English
• Published: Routledge 2013
• Subjects: G Geography (General)
• Online Access: http://repo.uum.edu.my/12380/1/13.pdf; http://repo.uum.edu.my/12380/; http://dx.doi.org/10.1080/13032917.2012.751865
• Institution: Universiti Utara Malaysia

This paper examines the role of key socio demographic attributes and trip characteristics in travel motivations of domestic tourists to island destinations.A total of 1780 useful survey responses were collected over a period of 6 months via an assisted survey.Analysis using independent sample t-test...