Relationship quality as a strategic tool in today’s turbulent business world
Background: Creating and maintaining long term relationships with customers is considered as a source of competitive advantage nowadays.Relationship quality is one of the important concepts in relationship marketing.Previous scholars have given numerous conceptualizations of relationship quality a...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
INSInet Publications
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/12456/1/478-487.pdf http://repo.uum.edu.my/12456/ http://www.ajbasweb.com/index.php |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |