Conceptualisation of nation brand image
This paper examines the nation brand image notion. Literature review is employed as the method to develop the conceptual model.This paper suggests that the multifaceted nature of a nation can be covered in the nation brand image.In addition, the theoretical relationship between national brand identi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/12461/1/5ijms2010.pdf http://repo.uum.edu.my/12461/ http://www.ijms.uum.edu.my/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |