Restoring service quality, satisfaction and loyalty in higher education institutions through market orientation
This study investigates the effect of being market oriented on service quality perceptions and its relationship with customer satisfaction and loyalty. Specifically, this paper examines as to how market orientation influences performance from the customer's perspective in the private higher edu...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Inderscience Publishers
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/12485/ http://dx.doi.org/10.1504/JGBA.2014.058885 |
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| Institution: | Universiti Utara Malaysia |