The role of media richness on CSR web disclosure in Fast-Food Restaurants
Purpose-To investigate the different of media elements of web communication in disclosing CSR activities that can affect the attitude of the fast-food customers.Design/methodology/approach-The paper begins with a short review of the CSR and the methods of disclosing CSR information.Then, it is follo...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/12549/1/icome.pdf http://repo.uum.edu.my/12549/ http://i-come.webnode.com/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |