Factors of gratification contributing in continuance intention to watch movies on YouTube
YouTube has leveraged their native sharing properties and making all content digitally available to everyone under the Creative Commons license (ford.digitalsnippets.com, 2010).Thousands of movies have been uploaded to YouTube for free viewings and has affected broadcasting and cinema industry great...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/12977/1/1-s2.0-S.pdf http://repo.uum.edu.my/12977/ http://dx.doi.org/10.1016/j.sbspro.2014.10.248 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |