An examination of consumer's attitude towards corporate social responsibility (CSR) web communication using media richness theory
The main purpose of this study is to examine the effect of media richness on attitude towards website in communicating Corporate Social Responsibility (CSR).We use Media richness theory (MRT) as the main theory for this paper.To meet the objective, we consider the sample of 242 students as consumer...
Saved in:
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
Elsevier Ltd.
2014
|
Subjects: | |
Online Access: | http://repo.uum.edu.my/13060/1/pro56.pdf http://repo.uum.edu.my/13060/ http://dx.doi.org/10.1016/j.sbspro.2014.10.311 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Universiti Utara Malaysia |
Language: | English |
id |
my.uum.repo.13060 |
---|---|
record_format |
eprints |
spelling |
my.uum.repo.130602016-05-19T07:13:10Z http://repo.uum.edu.my/13060/ An examination of consumer's attitude towards corporate social responsibility (CSR) web communication using media richness theory Mat Saat, Rafeah Selamat, Mohamad Hisyam P Philology. Linguistics T Technology (General) The main purpose of this study is to examine the effect of media richness on attitude towards website in communicating Corporate Social Responsibility (CSR).We use Media richness theory (MRT) as the main theory for this paper.To meet the objective, we consider the sample of 242 students as consumer to browse through the different richness of CSR information websites that are lean and rich.We use statistical t-test to analyze the data. The result shows rich media has a significant impact on CSR communication towards consumer.This finding contributes to a new empirical literature of CSR communication and MRT. Elsevier Ltd. 2014 Article PeerReviewed application/pdf en cc_by_nc_nd http://repo.uum.edu.my/13060/1/pro56.pdf Mat Saat, Rafeah and Selamat, Mohamad Hisyam (2014) An examination of consumer's attitude towards corporate social responsibility (CSR) web communication using media richness theory. Procedia - Social and Behavioral Sciences, 155. pp. 392-397. ISSN 1877-0428 http://dx.doi.org/10.1016/j.sbspro.2014.10.311 doi:10.1016/j.sbspro.2014.10.311 |
institution |
Universiti Utara Malaysia |
building |
UUM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Utara Malaysia |
content_source |
UUM Institutionali Repository |
url_provider |
http://repo.uum.edu.my/ |
language |
English |
topic |
P Philology. Linguistics T Technology (General) |
spellingShingle |
P Philology. Linguistics T Technology (General) Mat Saat, Rafeah Selamat, Mohamad Hisyam An examination of consumer's attitude towards corporate social responsibility (CSR) web communication using media richness theory |
description |
The main purpose of this study is to examine the effect of media richness on attitude towards website in communicating Corporate Social Responsibility (CSR).We use Media richness theory (MRT) as the main theory for this paper.To meet the objective, we consider the sample of 242 students as consumer to browse through the different richness of CSR information websites that are lean and rich.We use statistical t-test to analyze the data. The result shows rich media has a significant impact on CSR communication towards consumer.This finding contributes to a new empirical literature of CSR communication and MRT. |
format |
Article |
author |
Mat Saat, Rafeah Selamat, Mohamad Hisyam |
author_facet |
Mat Saat, Rafeah Selamat, Mohamad Hisyam |
author_sort |
Mat Saat, Rafeah |
title |
An examination of consumer's attitude towards corporate social responsibility (CSR) web communication using media richness theory |
title_short |
An examination of consumer's attitude towards corporate social responsibility (CSR) web communication using media richness theory |
title_full |
An examination of consumer's attitude towards corporate social responsibility (CSR) web communication using media richness theory |
title_fullStr |
An examination of consumer's attitude towards corporate social responsibility (CSR) web communication using media richness theory |
title_full_unstemmed |
An examination of consumer's attitude towards corporate social responsibility (CSR) web communication using media richness theory |
title_sort |
examination of consumer's attitude towards corporate social responsibility (csr) web communication using media richness theory |
publisher |
Elsevier Ltd. |
publishDate |
2014 |
url |
http://repo.uum.edu.my/13060/1/pro56.pdf http://repo.uum.edu.my/13060/ http://dx.doi.org/10.1016/j.sbspro.2014.10.311 |
_version_ |
1644281074743771136 |