Consumer education in creating a consumer conscious nation

• Main Authors: Mazlan, Dzulkarnain, Md. Redzuan, Ahmad, Abu Bakar, Darussalam
• Format: Article
• Language: English
• Published: Elsevier Ltd. 2014
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/13069/1/pro67.pdf; http://repo.uum.edu.my/13069/; http://dx.doi.org/10.1016/j.sbspro.2014.10.320
• Institution: Universiti Utara Malaysia

Consumers are exposed to the risks and threats due to the usage of unsafe or substandard products or services.However, they should empowered themselves with the consumerism knowledge through formal or informal education. It can help the society to understand what their role in being the conscious co...