Perceived desirability, feasibility and social norms as antecedents on hospitality students' entrepreneurial intention in Malaysia: Does gender make a difference?
The purpose of this study is to test a research model that investigates the effects of perceived desirability, social norm, and perceived feasibility as antecedents on entrepreneurial intention in a Malaysian context.Data for this empirical investigation were gathered from a sample of full-time und...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/13287/1/4.pdf http://repo.uum.edu.my/13287/ http://www.thic-uum.com/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
| Summary: | The purpose of this study is to test a research model that investigates the effects of perceived desirability, social norm, and perceived feasibility as antecedents on entrepreneurial intention in a Malaysian context.Data for this
empirical investigation were gathered from a sample of full-time undergraduate hospitality management program students.Respondents self-administered the questionnaires.A total number of 427 questionnaires were obtained in the research location.Results based on hierarchical regression analysis reveal that perceived desirability, social norm, and perceived feasibility are significant predictors on entrepreneurial intention.Results also demonstrate that female students are more willing on their entrepreneurial intentions when compared to male counterparts.The current study provides further contribution to tourism and hospitality management literature and provides useful guidelines to practitioners as well. |
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