The improvement of community economy as impact of corporate social responsibility program: A case study in Pengalengan, Bandung, West Java, Indonesia

• Main Author: Rudito, Bambang
• Format: Conference or Workshop Item
• Language: English
• Published: Elsevier Ltd. 2014
• Subjects: HC Economic History and Conditions
• Online Access: http://repo.uum.edu.my/13418/1/66.pdf; http://repo.uum.edu.my/13418/; http://dx.doi.org/10.1016/j.sbspro.2014.11.104
• Institution: Universiti Utara Malaysia

This paper described a successful and innovative collaboration between private sector and community through a Corporate Social Responsibility program that integrated local culture and ideas in the implementation.Drawing from an assumption that promoting a change in a particular community should be driven by the community awareness itself and their indigenous knowledge to understand in order to realize its own potential.Using socio-cultural mapping approach, this study discuss how the program is implemented, evaluated the impact of the program to community economic development after the four years of program implementation