From warrior queen to the fairest of the fair: Imaginations of Malaysian women in tourist brochures

The aim of this paper is to analyse the portrayal of women in the Malaysian promotional brochures. The assessment focuses on how Malaysian women have been imagined in tourism brochures promoting two states, Sabah and Kelantan.The brochures promoting these two states published from 1969 to 2014 were...

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Bibliographic Details
Main Authors: Abdul Razak, Norhanim, Ibrahim, Johan Afendi, Abd Shukor, Suryati
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
Online Access:http://repo.uum.edu.my/13701/1/3.pdf
http://repo.uum.edu.my/13701/
http://ipdm.uum.edu.my
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Institution: Universiti Utara Malaysia
Language: English