Salient beliefs and intention to shop online
This paper examines the relationships between salient beliefs and intention to shop online based on TRA model.Over 140 students of a Malaysian university completed a 4-page questionnaire consisting of 26-items measuring salient beliefs(convenience, information, product perception, shopping experienc...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2006
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/14316/1/001_ICoEC_2006.pdf http://repo.uum.edu.my/14316/ http://www.icoec.my/index.php/proceedings/9-icoec-2006-proceedings |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |