Framework for adoption of customer relationship management systems in hospital
Customer Relationship Management (CRM) systems enable hospitals to provide better quality of services, to improve customers’ satisfaction, and to increase their profitability and competitiveness.However, there is little attention and lack of adoption of the CRM systems in private hospitals in Malays...
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| Main Authors: | , , , |
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| Format: | Monograph |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/14351/1/Grant.pdf http://repo.uum.edu.my/14351/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000795813 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |