The role of social support and actual social ties in social commerce: An exploratory study in Malaysia

Commercial transactions within the social media are now getting a high attention among its users worldwide including Malaysians.People involve in these transactions or also known as the social commerce, with or without their conscious.The main intention of using social media in the first place i...

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Bibliographic Details
Main Authors: Abdul Rahim, Sabrina, Kasiran, Mohd Khairudin, Ahmad, Mazida
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
Online Access:http://repo.uum.edu.my/14680/1/K6.pdf
http://repo.uum.edu.my/14680/
http://www.kmice.cms.net.my/kmice2014/intro.asp
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Institution: Universiti Utara Malaysia
Language: English