Interactive persuasive learning for the elderly: A conceptual model

• Main Authors: Zulkifli, Abdul Nasir, Ahmad, Mazida, Abu Bakar, Juliana Aida, Che Mat, Ruzinoor, Mohamed Noor, Nurtihah
• Format: Conference or Workshop Item
• Language: English
• Published: 2015
• Subjects: QA76 Computer software
• Online Access: http://repo.uum.edu.my/14791/1/36.pdf; http://repo.uum.edu.my/14791/; http://www.fp.utm.my/ices2015/home.asp
• Institution: Universiti Utara Malaysia

Interactive media technology promotes self-directed and active learning approaches and has the capability to foster the learning process. Furthermore, the emergence of persuasive technology has increased the application of interactive media in learning in a variety of ways. Persuasive technology can be implemented in the design and development of a computer application that can persuade users to change their attitudes and behaviours so as to accelerate the learning process. The aim of this paper is to develop a conceptual model of an interactive persuasive learning system to encourage the elderly to use a computer application for learning. Based on a review of the related literature on persuasive technology and interactive media, a conceptual model is developed. The proposed conceptual model will be helpful in the design and development of an interactive media system that encourages engagement in learning processes among the elderly.