Significance of studying product diversification, geographic diversification, and their interaction impacts for Malaysian companies: A literature review
The objective of this study was to comprehensively and critically review research literature on impacts of product diversification strategy and geographic diversification strategy, conducted particularly in Asian context, and set forth guidelines for future studies.The study concludes that past rese...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2015
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| Online Access: | http://repo.uum.edu.my/15009/1/47772-164437-2-PB.pdf http://repo.uum.edu.my/15009/ http://doi.org/10.5539/ass.v11n10p238 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |