Social media as persuasive technology for business in Malaysia

• Main Authors: Hassan, Shahizan, Shiratuddin, Norshuhada, Ab Salam, Sobihatun Nur
• Format: Article
• Published: IGI Global - All Rights Reserved 2015
• Subjects: T Technology (General)
• Online Access: http://repo.uum.edu.my/15084/; http://doi.org/10.4018/ijebr.2015040102
• Institution: Universiti Utara Malaysia

The use of social media for business purposes has been growing exponentially due to its great potential as an effective marketing tool. Nonetheless, studies which assess how effective social media can be as a persuasive technology are limited, especially in the context of developing countries.Theref...