The relationship marketing as a determinant of customer satisfaction in Islamic banking services management

• Main Authors: Md Noor, Nur Syamilah, Hashim, Hydzulkifli
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/15246/1/ijms2211.pdf; http://repo.uum.edu.my/15246/; http://www.ijms.uum.edu.my
• Institution: Universiti Utara Malaysia

The purpose of this study is to identify the dimensions that determine whether customer satisfaction in Islamic banking services has been conducted at the Institusi Pengajian Tinggi Awam (IPTA) in Perlis involving two institutions, namely Universiti Malaysia Perlis (UNIMAP) and Universiti Teknologi...