Customer satisfaction and loyalty in the airline industry: A case study of Malaysia Airlines (MAS) and Air Asia
This case study has been conducted for the purpose of examining the differences of customer satisfaction and customer loyalty between Malaysia Airlines (full service airline) and Air Asia (low cost airline) in Malaysia.152 usable questionnaires were obtained from respondent at two major airline term...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/15315/1/RC03.pdf http://repo.uum.edu.my/15315/ http://www.icsc2014.uum.edu.my/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |