Localizing user experience for mobile application: A case study among USM undergraduates

• Main Authors: Fong, Jap Show, Lok, Li Ching, Khor, Choon Chiat, Ahamed Hassain Malim, Nurul Hashimah, Husin, Mohd Heikal, Singh, Manmeet Mahinderjit
• Format: Conference or Workshop Item
• Language: English
• Published: 2015
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://repo.uum.edu.my/15583/1/PID206.pdf; http://repo.uum.edu.my/15583/; http://www.icoci.cms.net.my/proceedings/2015/TOC.html
• Institution: Universiti Utara Malaysia

The increasing number of mobile devices consumptions, especially mobile phones and smartphones had caused a growing interest in the user experience research on the mobile platform. However, it is difficult to gain an encompassing understanding of the user experience especially from a localized conte...