The influence of content marketing on customer brand engagement towards online herbal cosmetic store in Thailand
The growing of health and beauty industries plays important roles in national economic development. Thailand is one of the largest herbal markets. Many Thai entrepreneurs pay attention to produce Thai herbal cosmetic to serve online marketing. This channel has selected from small and medium enterpri...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/15699/1/Bunpis.pdf http://repo.uum.edu.my/15699/ http://www.hiccob.uum.edu.my/index.php/conferences/icbf |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |