Strategic role of customer orientation in differentiation strategy and organizational performance nexus: A Partial Least Square (PLS) approach
The aim of this study is to investigate the nexus of differentiation strategy and organizational performance with customer orientation as a mediator in setting of the hotel industry in Malaysia.Data were gathered through a survey using mail and email questionnaire with a sample of 60 three to five...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MAXWELL Science Publication
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/15715/1/v7-.pdf http://repo.uum.edu.my/15715/ http://www.maxwellsci.com/jp/abstract.php?jid=RJASET&no=428&abs=28 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |