Exploring the dimension of internal brand citizenship behavior in Malaysia: A case of northern Malaysia hotel
This study attempts to explore the dimension of internal brand citizenship behavior in Malaysia. As there is a dearth of research in understanding employees’ brand behavior and inconsistent terminology used in explaining employees’ brand consistent behavior, the study that attempt to explore the di...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
World Business Institute, Australia
2011
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/15723/1/Ha.pdf http://repo.uum.edu.my/15723/ http://www.wrbrpapers.com/previous_issue/March/2011 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |